So what do you do when, after weeks of doing research and visiting showrooms, you still can’t find what you’re looking for?

1. Move your process online – not just for your research, but for the actual purchase too. More and more South Africans are turning to the internet as a means for researching and buying big-ticket items. It’s convenient and effective because it offers you all the information you need to make the right choice for you.
2. Open yourself up to looking beyond your local dealers. When you move your search online, you are no longer bound by geography, especially when you use platforms that engage with dealers across the country on your behalf.
3. Ramp up the competition for your business. When you have access to multiple dealers across the country who will literally ‘bid’ for your sale, you are more likely to find a dealer who is willing to go the extra-mile to find what you’re looking for.

Buying a car online radically changes the dynamic – the power sits firmly with the buyer, giving them a lot more choice and much better service.